Stress‑Free SCALING
with more PROFIT and CASH
We help 7 and 8 figure Ecommerce founders GROW without going BROKE.
Scaling but stuck, you are not the only one!
If your business is past 7 figures but your finances still feel like a guessing game, you’re not alone.
Why am I always short on cash despite growing sales?
Revenue ≠ cash—and the faster you grow, the harder it is to see what’s getting in the way.
Can I actually afford these huge inventory orders?
Inventory is your riskiest bet. Guess wrong, and you’re stuck with cash tied up or stockouts.
What can I pay myself without putting the business at risk?
Know exactly what you can take home without hurting cash flow or your growth runway.
Are we even profitable anymore?
Fast growth can quietly kill margins. What looks good on Amazon can be ugly on the P&L.
Are these moves helping or hurting us?
Every hire, campaign, or product launch affects margin and cash. Do you know how?
What numbers should I track and how often?
You don’t need 100 metrics. Just the right ones that actually move the needle.
Why Finwse CFO
- We partner with fast‑growing ecommerce brands to turn messy numbers into clear, confident decisions.
- We understand eCommerce inside and out, especially the cash trap of front-loading inventory while waiting weeks for Amazon, Shopify, and DTC payouts to hit.
- We are not bookkeepers, we are your profit and cashflow partners.
How it works
Assessment Call
A 15-minute call to see if we're the right fit and how we can help you.
Free Financial
We review your financials and metrics to uncover red flags and growth opportunities
Proposal
A tailored plan to help you hit your goals and solve your cash and profit challenges
Success Stories
Trusted by 7- & 8-figure ecommerce leaders worldwide.
About Me
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- email@finwise.com
What happens on your discovery call?
This isn’t a sales pitch – it’s a strategic financial diagnostic led by an ecommerce CFo.
- Assess your current setup
- Identify key financial risks
- Outline scope based on real needs
- Get investor-ready faster
We’ll either recommend a path forward or tell you honestly if we’re not the right
fit.
